ABC Audit Bureau of Circulation independent auditing of circulation figures. www.abc.org.uk
Ad RefA unique reference number that relates only to that advert
Adobe Adobe Systems Incorporated (pronounced a-DOE-bee) is an American computer software company headquartered in San Jose, California, USA.
Advertisement Docket Summary of advertisement booking information
AIR Average Issue Readership, number of people claim to have read or looked at a publication for two minutes or more in the last issue period (last week).
ASA Advertising Standards Authority - regulate the content of ads, sales promos & direct marketing in UK. www.asa.org.uk/asa/
Banner 468 x 60 pixel online advert
Base The universe that the data is based upon, e.g. all adults 15+ in the 10% circulation area
BMD’s Abbreviation for ‘Births, Marriages & Deaths’
BMRB British Market Research Bureau
Campaign A planned promotional exercise, usually involving several media.
CAP Committee of Advertising Practise (administered by ASA) www.cap.org.uk/cap/
Classified Display (or semi-display) advertisements appearing in classified column.
CDM Cornwall & Devon Media Ltd www.cdm-cornwall.co.uk/
Classifications Different section headings that advertising will appear under in the classified section.
Classified Printed ads grouped according to subject matter
Clickthrough When a user interacts with an advert and clicks through to the advertisers website.
Column Our newspapers are divided into 8 columns across the width of a page.
CMYK CMYK (short for cyan, magenta, yellow, and key (black) and often referred to as process color or four color) is a subtractive color model, used in color printing, also used to describe the printing process itself. Though it varies by print house, press operator, press manufacturer and press run, ink is typically applied in the order of the abbreviation.
Contract Formal agreement with advertisers offering discounts in return for specified volumes or spend.
Co-op Advertising Advertising, the cost of which is shared between one or more supplier / stockist.
Copy A complete advert or the words in an advertisement (as distinct from the illustration).
CPM Cost per Thousand (1000). Online advertising is can be purchased on the basis of what it costs to show the ad 1000 times. It is used as a benchmark to calculate the relative cost of a campaign or an ad message is a given medium.
Credit Credit against a customers account invoice
CSS Cascading Style Sheets (CSS) is a stylesheet language used to describe the presentation of a document written in a markup language. Its most common application is to style web pages written in HTML and XHTML, but the language can be applied to any kind of XML document, including SVG and XUL.
Demographics The analysis of an audience by age, sex and social status.
Display Box advert appearing in the ‘main ROP’ section of the newspaper / magazine.
DPI Dots per inch (DPI) is a measure of spatial printing or video dot density, in particular the number of individual dots that can be placed within the span of one linear inch (2.54 cm.) The DPI value tends to correlate with image resolution, but is related only indirectly.
DPS Double Page Spread - an advert or feature that runs across two pages next to each other.
Filler Adverts created to fill gaps in planned pages.
Flash Web design software that creates animation and interactive elements.
Font Typeface used for text
GIF The Graphics Interchange Format (GIF) is an 8-bit-per-pixel bitmap image format that was introduced by CompuServe in 1987 and has since come into widespread usage on the World Wide Web due to its wide support and portability.
House Ad Advert placed by us in our products to attract or promote ourselves / products.
HTML HTML, an initialism of HyperText Markup Language, is the predominant markup language for web pages. It provides a means to describe the structure of text-based information in a document — by denoting certain text as links, headings, paragraphs, lists, and so on — and to supplement that text with interactive forms, embedded images, and other objects. HTML is written in the form of tags, surrounded by angle brackets. HTML can also describe, to some degree, the appearance and semantics of a document, and can include embedded scripting language code (such as JavaScript) which can affect the behavior of Web browsers and other HTML processors.
Indesign Adobe InDesign is a desktop publishing (DTP) software application produced by Adobe Systems.
Insertion The appearance of an advert in a publication
ISDN Integrated Services Digital Network, method of transporting files using telephone lines.
JICREG Joint Industry Committee for Regional Press Research Details can be fount on the website: www.jicreg.co.uk
JPEG JPEG is a file format of the most common image format used by digital cameras, it is the most common format for storing and transmitting photographic images on the World Wide Web.
Layout Design instructions of an advert
Leads Information about possible new advertisers
Lineage Classified advertising appearing as lines of text without a surrounding box.
Mono Black and white advert
MPU A square online advert, called a Multimedia Placement Unit as it is a flexible 'blank canvas' in which more interactive content can be served.
Newspaper Society Trade association for regional local newspaper publishers www.newspapersoc.org.uk/
Page Plans The layout, page by page, of an entire newspaper.
Pagination Number of pages in a publication
PCM Per column centimetre
Penetration Proportion of the total market covered, e.g. the proportion (percentage) of females in an area that read a particular newspaper.
Photoshop Adobe Photoshop, or simply Photoshop, is a graphics editing program developed and published by Adobe Systems. It is the current and primary market leader for commercial bitmap and image manipulation, and is the flagship product of Adobe Systems.
PNG Portable Network Graphics (PNG) is a bitmapped image format that employs lossless data compression. PNG was created to improve upon and replace the GIF format, as an image-file format not requiring a patent license.
Position An advert placed on a specific location on a page within a publication
Prepaid Advertisement paid for at the time of booking.
Production Docket Instructions for production dept, how your ad will get to them or how it should be created.
Proof Visual of made up advertisement
Quark Express QuarkXPress ("Quark") is a computer application for creating and editing complex page layouts in a WYSIWYG environment. It runs on Mac OS X and Windows. It was first released by Quark, Inc. in 1987 and is still owned and published by them.
RGB The RGB color model is an additive color model in which red, green, and blue light are added together in various ways to reproduce a broad array of colors. The name of the model comes from the initials of the three additive primary colors, red, green, and blue.
ROP Run of Paper is the main section of editorial (news & sport)
SCCM Single Column Centimetre
Sentinel System used for booking ads into the products
Series Number of adverts placed in a number of issues of a publication/s.
Series discount Agreed discount in return for committing to place a number of adverts.
Skyscraper 120 x 600 pixel online advert
Solus Ad positioned entirely on it’s own, generally the first ad in the product.
Stops Cancellation of an advertisement
SWF SWF (acronym of "Shockwave Flash",pronounced swif) is a partially open file format for multimedia and especially vector graphics developed by FutureWave Software, and now controlled by Adobe. Intended to be small enough for publication on the web, SWF files can contain animations or applets of varying degrees of interactivity and function. SWF is also sometimes used for creating animated display graphics and menus for DVD movies, and television commercials.
Tear-sheets A page of the newspaper sent to an advertiser as proof of ad appearing.
Territory Source Area of business (set of accounts that are worked as part of that job role)
Testimonial Advertisers’ success story
TIFF Tagged Image File Format, a computer file format for storing images, including photographs and line art.
TNS Taylor Nelson Sofres - research company who undertake NNG readership research
Unique VisitorThe number of visitors that actually visit a website within a specified time scale.
URN Unique reference number given to each Advert
USP Unique Selling Point
VAT Value Added Tax 17.5%
VFD Verified Free Distribution of free newspapers (for paid newspaper, see ABC).
Visual Copy of an advert that is used for presentation / sales purposes.
Voucher Copy A newspaper sent to an agency or major advertiser as proof of advert insertion.
WYSIWYG What you see is what you get – a preview of a set advert